Movings and shakings: Ericsson gets new head of digital services for Middle East and Africa

Lucky La Riccia comes on board.
Ericsson, Business, Tech, Middle East, Africa, Movings and shakings


Ericsson announced the appointment of Lucky La Riccia as head of digital services for Middle East and Africa.

La Riccia will be driving business growth and capturing market opportunities within Middle East and Africa including Turkey in the digital transformation and cloud domain. 

La Riccia started his career with Ericsson in 2004, taking up several leadership positions across the digital services portfolio within Asia Pacific and India in the technology areas of operations support systems (OSS), business support systems (BSS), service layers and multimedia.  

“As the exciting journey of digital transformation across the region continues, we are pleased to welcome Lucky to our leadership team. Together with his team, he will focus on service differentiation, business flexibility and on offering unique business opportunities across all sectors to help enabling our partners in their endeavor to capture the full value of connectivity in the region,” said Rafiah Ibrahim, head of Ericsson region Middle East and Africa.

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