Telecom Egypt and Ericsson showcase 5G immersive sports in Egypt

About improving experience.
Ericsson, Sports, TELECOM EGYPT, Egypt, Tech, AR, VR, AI, MR, Business

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Telecom Egypt and Ericsson are giving sports enthusiasts a front-row seat for exciting new changes coming into play at the sporting experience at Alexandria stadium.

The companies showcased demos based on concepts like Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) – as well as AI Object and facial recognition.

Eng. Adel Hamed, managing director and CEO of Telecom Egypt, said: “Consumers are always seeking new ways to experience their favorite sports content. Through the evolution of technology, we have the potential to push boundaries and take the consumer to the heart of the game itself. Alexandria stadium is a great venue to demonstrate how far we have come technologically, and why it will matter to fans.”

Telecom Egypt and Ericsson are live with a full-stack telco cloud infrastructure with the successful deployment of Artificial Intelligence (AI) proof of concept, focusing on transforming the wireless network and providing a 5G-ready core.

Rafiah Ibrahim, head of Ericsson Middle East and Africa, said: “We are happy to join Telecom Egypt and inspire football fans with a sneak-peek into the future.  This partnership marks as a milestone in our long-standing partnership, bringing our innovative technologies to elevate the consumer experience and pave the way for 5G.”

The objective is to demonstrate cloud use cases that enable Telecom Egypt to have faster time to market, offer high-quality user experiences and easily deploy ICT services such as Voice over LTE (VoLTE), Machine to Machine (M2M), Rich Communication Services (RCS) and enterprise solutions.

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