Zain Kuwait has announced that Viu, a OTT video service by PCCW and Vuclip will now be available to its customers through a carrier billing partnership with SLA Digital, Zain’s managed service provider.
Viu is available in 15 markets including the Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. Zain Kuwait customers will now have access to Viu’s localised regional and local premium TV shows, movies and Viu Originals.
Muzamil Shaikh, Zain Kuwait’s wholesale and partner relations director said: "The launch of Viu in partnership with Vuclip reinforces Zain’s commitment to provide customers with premium content that can be enjoyed through convenient and secure digital services like carrier billing".
Wesam Kattan, VP- content and brand marketing, Vuclip MENA, said: “Viu is proud to partner with Zain Kuwait to provide audiences with easy access to our comprehensive catalogue of the freshest TV shows, movies and original content.
“This strategic partnership will enhance our already well-established footprint across the MENA region.”
Vuclip will work together with SLA Digital to extend the Viu service offering to other Zain Group customers in the Middle East in order to capitalise on the region’s growing youth population, smartphone penetration, and appetite for digital content and entertainment.