du adds a new sports portal to its content platform

The new sports vertical, duSports, on the MyWorld platform will house du Football Championship (duFC) and offer an array of sports related content including play by play updates and news
Al Hassawi: "We plan to enhance our portfolio as part of our content strategic direction towards becoming the 'preferred content distribution channel in the UAE."
Al Hassawi: "We plan to enhance our portfolio as part of our content strategic direction towards becoming the 'preferred content distribution channel in the UAE."

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UAE operator du has launched a  new sports portal, duSports, on its content platform MyWorld.

This newest vertical was introduced during the du Football Championship (duFC) finals at the Dubai Mall Ice Rink on April 20, 2018 featuring football legends Carles Puyol and Roberto Carlos.

duSports will serve as the new platform for duFC, the home of youth football in the UAE.

“We are launching duSports to further expand our portfolio of content offerings in the UAE and demonstrate our commitment to delivering innovative entertainment across a wide variety of touchpoints,” said Fahad Al Hassawi, deputyCEO, telco services,  Emirates Integrated Telecommunications Company.

“This new portal offers a captivating range of sports related content that only reflects our continued passion and involvement in the UAE’s sports scene throughout the past three years. This is just the beginning, we plan to further enhance and elevate our portfolio of content offerings on du’s MyWorld in the future as part of our content strategic direction towards becoming the 'preferred content distribution channel in the UAE.”

duSports delivers a wide-ranging selection of sports related content, with more than 50 hours of exclusive and premium content related to the World Cup, in addition to all sports related news as well as matches results, play by play updates and news about various sporting activities, for as low as AED2/day. To subscribe, customers should dial *111*11# on their du mobile lines or visit http://myworld.du.ae

Featuring the UAE Schools Cup and Streets Cups, duFC is the home of youth football in the UAE. duFC is open to boys and girls aged 11 - 18 from across the UAE, and offers them a professional scouting platform to develop the male and female football champions of tomorrow.

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