Virgin Mobile Middle East & Africa!
Guests were glammed up. Congrats were given. Speeches conducted. Fancy food was consumed. Networking was done in spades. A good time was had by all.
Another year, another CommsMEA Awards has come and gone. The annual fete has been going on for a number of years now, and each year continues the tradition: that of honouring and celebrating the very best of the industry over the past year, while looking forward to the next.
While glitz, glam, fun, food (and not too shabby fashion) are requisites of the event, this year marked a bit of a change for the Awards. While the things that are being celebrated (and the aforementioned glamour) were still front and centre, the format for what was the 13th edition of the awards changed dramatically.
Instead of a dinner in a cavernous hotel or event centre, this year’s awards consisted of an intimate lunch at the swanky Rhodes W1 restaurant (the brainchild of none other than British celebrity chef Gary Rhodes) inside the Grosvenor House in Dubai.
Strictly invite-only, the new format created an “inner sanctum” of the brightest luminaries from the telco and tech industries from throughout the Middle East and Africa, including top executives, movers, shakers, longtime legends, rising stars, and more. The crowd of several dozen were treated to a multi-course menu emphasising fresh and local ingredients combined in creative ways – not to mention the aforementioned networking, celebrating their own and the achievements of their peers, and the chance to see and be seen.
Needless to say, expectations for next year are now somewhat high.