Image: Rafiah Ibrahim.
Ericsson has today announced that Rafiah Ibrahim will leave her position as senior vice president and head of market area Middle East & Africa.
Ibrahim will take on a role as advisor to CEO Börje Ekholm. Ibrahim, who has held her current position since April 2017, will assume her new role effective August 31. She will leave the Ericsson executive team effective the same date.
Börje Ekholm, Ericsson president and CEO, said: "Rafiah has been a very important leader in our sales and delivery organization. In her latest assignment she successfully led the merger of two important markets, Middle East & Africa, increasing customer value and securing scale and efficiency as well as implementing a robust operational structure. In addition, Rafiah has built strong customer relationships across the region not least visible in the recently announced 5G contracts. Rafiah has been a valued member of the executive team, and I look forward to continuing to work with her in her new role.”
Ibrahim joined Ericsson in 1996, and has held various managerial positions across the organisation. According to an Ericsson press release, she "will stay fully committed to driving the regional agenda forward until assuming her new position and transiting into an advisory role with focus on building strong customer relationships."
Ibrahim was recently at the Mobile World Congress in Spain. Speaking to journalists about the release of the Middle East and Africa regional edition of the Ericsson Mobility Report, which claims 5G is expected to reach 30 million subscriptions for enhanced mobile broadband in the Middle East and Africa by the end of 2024 (representing 2% of total mobile subscriptions), she said 5G will be a key driver of future technologies and societal advancement. “It is not hype. It’s happening,” she explained.
She said more. “We’ve taught the world the Middle East can do [5G]. Success stories are everywhere. Everyone in the GCC is going from the old ways to a digital economy or a knowledge economy. You see what’s being done to address the challenges in the industry. To me, technology is an enabler.”
A recruitment process has been initiated to appoint a successor.