du launches new loyalty programme for select customers

du Concierge is a bespoke loyalty programme developed by du in partnership with Peacock Concierge for a selected number of clients
du Concierge- the elite and exclusive service is an invite only service.
du Concierge- the elite and exclusive service is an invite only service.


UAE operator, du, in partnership with Peacock Concierge, has launched du Concierge- a bespoke lifestyle loyalty programme for pre-selected premium customers. The service is free of charge and will be available by invitation only.

Members will enjoy an array of services including du’s 24/7 personal assistant global services, which will be available on-call or via WhatsApp to ensure personalised experiences. The programme also provides messenger services in Dubai, Kuwait and Bahrain dedicated to handling customers’ demanding requests with  confidentiality, speed and efficiency.

Fahad AlHassawi, deputy CEO of EITC (du), said: “As part of our efforts to enhance the lifestyle of our customers and provide superior experiences, we are delighted to launch this unique service for our premium customers, enabling them to access what they want anytime and anywhere.

“du Concierge frees up our customers’ valuable time through a bespoke and smooth user experience, adding a touch of luxury to their busy lives.”

Hassan Al-Suwaidi, president  and CEO, Peacock Concierge, said: “We are excited to foray into the UAE market through our partnership with du. We are certain that our considerable international expertise in providing high-quality, luxury concierge services will receive a positive response from du customers.”

In addition to the 24/7 concierge services that will assist the customer with any general enquiries, booking airline tickets, planning vacation, supporting with  Visa applications, reservations for theatre, concerts and sports events,du Concierge also includes services like complimentary valet service at selected prime locations throughout the UAE, meet and greet services at UAE airports, personal reminders and alerts, limousine booking service, and a professional messenger service. 

The membership will be valid for one year and requires one to be a du customer for continuation. 

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