UAE mobile phone brand Virgin is holding an auction of ‘desirable' phone numbers as part of its platinum subscriber services.
A batch of 0585 numbers are being auctioned online, including 058 500 0000 (although the operator used some strategic placing of spaces to present the number as ‘0585 000 000')
The auction is being conducted via an app, and will close at 8pm on 24th March.
The app also allows users to register numbers, with other Virgin Mobile 0585 numbers available on a first-come-first-served basis, and some ‘prestigious' numbers for Silver and Red subscribers available to buy.
The numbers are the second batch auctioned by Virgin, which operates as part of Etisalat.
An auction by Etisalat in 2014 sold the number 050 777 7777 for AED 7.44m ($2m) while the following year rival operator du sold 052 222 2222 for AED 8.01m ($2.18m), believed to be the record paid for a mobile number.
In previous auctions, a proportion of the sale has been donated to charity. It was not clear if Virgin would be donating any of the profits.
"Your mobile number is important and we are proud of our great new 0585 number range and we are asking the UAE, ‘What's your Virgin Mobile number?'", said Karim Benkirane, Managing Director at Virgin Mobile UAE. "0585 000 000 has an obvious appeal but many people have a number that is special to them, or perhaps want to share number combinations with friends. We want to let our customers personalise their mobile experience by choosing for themselves from our range of one million available number combinations."