More than 107,000 visitors from 205 countries and territories attended the 2018 Mobile World Congress, according to GSMA reports.
“We had another highly successful Mobile World Congress, across so many fronts,” said John Hoffman, CEO, GSMA. “We are gratified with the number of senior-level attendees, particularly the number of CEOs, as well as the continued strong attendance of government ministers and regulators.”
More than 2,400 companies showcased cutting-edge products and services. The Mobile World Congress conference programme delved into topics such as 5G, AI, IoT, content and media, drones, blockchain, policy and regulation, and many others.
The Ministerial Programme this year highlighted topics including the evolution to 5G and the increasing need for spectrum; privacy and cross-border data flows; sustainability and mobile for social good; and mobile in education and healthcare, among others.
GSMA Innovation City featured demonstrations of technologies such as 5G, AI, drones and the IoT, among many others, from City partners Cisco IoT, Huawei, KT Corporation, Sierra Wireless and Turkcell / Lifecell Ventures, as well as key GSMA programmes.
NEXTech in Hall 8.0 put the spotlight on disruptive technologies from VR/AR and robotics, to cognitive computing, AI, graphene and more.
GSMA and the Internet Corporation for Assigned Names and Numbers (ICANN) signed a MoU that aims to enhance collaboration and raise awareness about internet governance issues that are of common interest to both organisations and their communities. The agreement was signed by GSMA Director General Mats Granryd and ICANN President and CEO Göran Marby.
World Bank group president Jim Yong Kim announced at the show that the institution would partner with the GSMA and MNOs around the globe to harness big data from IoT to help unlock new drivers of economic growth. This is the first broad scope initiative involving the mobile communications industry and a major multilateral development bank, and is convened by the GSMA.
GSMA further announced that multiple global brands have launched live trials of RCS Business Messaging based on the GSMA’s universal profile for advanced messaging (UP). The service upgrades existing SMS business messaging to create a richer and more interactive experience for consumers, allowing them to engage directly with brands within the messaging platform via artificial intelligence and chatbots.
Two-thirds of the world’s mobile connections will be running on 4G and 5G networks by 2025, according to the new 2018 edition of the GSMA’s ‘Mobile Economy’ report, published at the show. “As the mobile industry moves into the 5G era, the need for pro-investment, pro-innovation policies and modernised regulatory regimes has never been greater,” said GSMA Director General Mats Granryd.