Image: Virgin Mobile's Sir Richard Branson in stranger times.
Customers can get quick answers to their questions in real time by simply tapping the chat option in the app. A digital in-app chat session will immediately open and link them to a customer care ‘champion' without the need to make a call.
Karim Benkirane, Managing Director, Virgin Mobile UAE, commented: "Everything we do at Virgin Mobile is designed to make our customers' lives as simple as possible and allow them to manage everything from sign-up to customising their plans via our award-winning app. Launching our new in-app chat service was the next step in providing total control to our customers, allowing them to connect with us in an easy, fast and convenient way.
"We wanted to reflect our fun, light hearted personality with this feature, and invited the team to design their own bitmoji to express their individual characters and create a more personal touch for our customers," he concluded.