Dubai telco du pumps virtual water for real-world benefits for Ramadan

Tech for good indeed.
DU, UAE, United Arab Emirates, Dubai, Ramadan, Social good, Tech for good, Tech, Business, Well of Hope, Sheikh Mohammed


Fahad AlHassawi, deputy CEO for telco services at du parent company EITC, pumps virtual water for the Well of Hope initiative.

Can pumping virtual water lead to real-world solutions? Good question – but one the UAE’s own du recently set out to learn the answer to when it took part in the “Well of Hope” humanitarian competition during the holy month of Ramadan.

By pumping virtual water via an interactive computer programme, the Mohammad Bin Rashid Al Maktoum Global Initiatives donates the real-world equivalent to remote, less fortunate societies. Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Well of Hope initiative calls on all government and private sector employees to pump the largest amount of water through a mobile virtual interactive pumping device.

So… just how much water did du employees pump? Try 793 bottles worth – the equivalent of 11,485 litres of water.

Said Abdulwahed Juma, executive vice president for brand and corporate communications at du: “We are a company that places large emphasis on technology for good, and the introduction of the Well of Hope is a vibrant example of how technology and virtual solutions can empower communities and deliver betterment to all who call the UAE home.”

Not bad, eh?

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