du’s Mawaed Al Rahman Ramadan initiative celebrates 12 years of promoting tolerance in the UAE

Extra significance during the Year of Tolerance.
DU, Ramadan, Giving

Share

du has donated more than 55,000 boxes of food in the past five years as part of its Mawead Al Rahman initiative.

The running of du’s annual Mawead Al Rahman initiative held extra significance this Ramadan, as the company celebrates and promotes cohesion and compassion throughout the UAE’s communities during the Year of Tolerance.

During the past five years, du has donated more than 55,000 boxes of essential food ingredients to those in need across the UAE.

Abdulwahed Juma, executive vice president for brand and corporate communications at du, said: “It is heartening to see that the spirit of compassion and giving is alive and well throughout the communities of the UAE this season. We have helped promote these values for 12 years through our Mawaed Al Rahman initiative, and in the Year of Tolerance we are proud to again be reflecting on the virtue of unity bestowed to us by our leaders while also making an impactful effort towards igniting a sense of charity within the social fabric of the nation.”

People from different backgrounds and ethnicities participated in the packing initiative for 2019. Amongst those were the Consul General of the Philippines, representatives from the Indian Consulate, the Pakistan Association of Dubai, the Parish of St Francis of Assisi, as well as special needs centres including Al Noor, Integreat and Tender Hearts Arena.

Editor's Choice

From the mag: ITU head Houlin Zhao on going beyond 5G – and why tech must be able to lift society
5G may have great transformative power. But it’s meaningless unless it can also be used to improve people’s lives, says International Telecommunication Union Secretary-General Houlin Zhao.
Society on the move: Dr Nuria Oliver on how data – and mobile phones – can make the world a better place
Data can help lift up society and make the world a better place, says Dr Nuria Oliver. And a key part of that: mobile phones.
From the mag: how TRA Bahrain is creating a framework for the future
Bahrain may be the smallest nation in the Gulf. Yet its telecommunications landscape is one of the most innovative and advanced – due in no small part to the work of the Kingdom’s Telecommunications Regulatory Authority (TRA).

Most popular

Don't Miss a Story