The time to act on climate change, equality and inclusion is now, says a new report from Zain.
Zain has released its eighth annual sustainability report, entitled Time to Act, which stands as a call-to-action to address key global challenges.
The report expresses Zain’s view that urgent action is required to address pressing issues that include tackling climate change, developing inclusive products and services, investing in building up communities, and addressing the ills of child abuse.
Said Zain chief sustainability officer Jennifer Suleiman: “In our eight years of publishing our sustainability reports, this latest one is arguably the most direct when it comes to identifying issues, and calling for actionable solutions to helping solve them. At the heart of what we are doing and saying as an organization is the belief that people have a right to live with dignity, and we believe this is an achievable ambition. We are convinced that the rise of modern technology embodied in the Fourth Industrial Revolution has the power and the reach to drastically improve people’s quality of life, and as a digital lifestyle provider we are on the frontline of this ongoing effort.”
The latest sustainability report also addresses issues related to child abuse, with Zain having assessed that access to broadband and ICT is a tool for empowerment but also a source of threats for vulnerable groups including women and children.