The mobile telecoms market in Morocco is changing as user demand for mobile data grows. The main reason behind this demand is the constant growth of video and social media content available online. GlobalData expects mobile data to pass mobile voice as the biggest revenue contributor in the country from 2020 onward.
Aside from consumer demand, the growth also comes in line with telcos' increasing focus on offering data-centric plans. All three major mobile network operators in Morocco offer unlimited 4G packages. For instance, Inwi, a telco in the country offers unlimited internet, unlimited national calls and SMS for just USD 54.14. Furthermore, Moroccan operators are offering smartphones at a competitive price to stimulate and drive future data usage and revenue. Orange Morocco offers a 4K enabled smartphone, the Tecno NX, from only USD 62.59.
Morocco is also seeing an expansion of its 4G networks, with Maroc Telecom expanding its 4G+ network and Orange Morocco deploying 4G is rural areas, supported by the Morocco Digital Plan 2020. In a nutshell, the plan aims to improve broadband penetration of households to support the growing data usage demand around the country through regulatory reform.
Several Moroccan operators are also taking steps to develop 5G networks to drive mobile data usage further. For example, Maroc Telecom conducted 5G trials in collaboration with Ericsson in March 2018. Inwi is also conducting 5G trials in collaboration with Huawei and is installing new equipment on its radio to expand its backhaul fiber backbone network.