New solution from Telstra enables easy set-up of guest WiFi

Research conducted by Telstra showed access to free Wi-Fi is a key factor for customers when choosing between two similar businesses. 66 percent of respondents said they wanted free Wi-Fi from businesses such as cafes and pharmacies, with the number jumping to over 80 percent for 18-24 year olds.
Brendan Donohoe: "In designing the solution we listened to our customers who told us they want simple plug and play technology."
Brendan Donohoe: "In designing the solution we listened to our customers who told us they want simple plug and play technology."

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Telstra has recently launched Telstra Air Merchant, a solution that enables small businesses to easily set up a guest Wi-Fi service, promote tailored offers and learn more about their customers’ preferences.

Telstra’s executive director -small business, Brendan Donohoe said Wi-Fi was increasingly a service that customers expected when visiting businesses.

“Telstra Air Merchant helps small businesses meet this customer expectation, as well as providing new ways for them to attract more customers, understand their preferences and engaging with them in a more personalised way.”

“It’s a valuable service for any business that has customers visiting their premises, particularly service businesses like restaurants, cafes, hair dressers, doctors or dentists,” he added.

Telstra Air Merchant also allows for small business owners to gather insights from consenting customers – either through a social media login, or customisable login surveys. An online control panel allows for the creation of customised offers, as well as personalising the Wi-Fi connection experience.

“The solution allows small business owners to create their own branded welcome page for their customers. It’s a really simple way to create a professional look and feel that was once only available to much bigger business with more resources.

“In designing the solution we listened to our customers who told us they want simple plug and play technology. So we’ve made Telstra Air Merchant easy to self-install – you open the box, plug it in to the power and your modem and connect. It’s that easy,” Donohoe said.

New and existing Telstra Business customers with a compatible gateway can add a Telstra Air Merchant subscription to their eligible Business Bundle or standalone Telstra Business Broadband Plan for $20 per month (over 24 months, min cost $480 in addition to the underlying plan costs) and use their broadband data allowance to provide guest Wi-Fi. Telstra is also refreshing its Business Bundle options, offering new price points and inclusions, including higher base speeds on NBN. 

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