strategy

Why the GCC's 5G opportunity is wasted without stellar customer service
Once every operator offers 5G, your competitiveness will only be as good as your customer satisfaction rates, says Avaya's Faten Halabi.
For tech businesses to take control of their own destinies, there are a few things that need to be done before taking the plunge, says Nexign's Ahmad Sayed.
Why data analysis is the layer cake of customer experience
In a competitive marketplace, telcos are at the forefront of a revolution – using customer data as a way to delight those very same customers with a great experience. Shukri Dabaghi, VP for the Middle East and Eastern Europe at SAS, discusses how telcos can not only build their data ‘cake’, but eat it, too.
Inside Etisalat and Sage's alliance
Brand View: With the partnership, Etisalat's SMB customers can now subscribe to Sage Business Cloud Accounting, which was accredited by the UAE Federal Tax Authority earlier in March.
Coming to Dubai: Crypto giant Ripple
Senior Ripple executive says Middle East is important as a new market for the company.
Analysis: STC plans to keep its lead
After a tumultuous turn of the decade, Saudi Arabia's largest telecom operator looks to make the most of its resurgence.
Could 400G solve the exponential data growth problem?
400G? Yes, says Ciena's Azz-Eddine Mansouri.
Avaya's Faten Halabi on refocusing on the customer experience
From the mag: Faten Halabi, regional sales leader at Avaya, chats about how customers’ communication preferences are disrupting the traditional engagement model – and what service providers can do to deliver experiences with context across every channel.
How collaboration enables successful transformation
Suzy Menneret, market and strategy expert at Deutsche Telekom and i3Forum board member, explains why collaboration is more important than ever for telcos.
The struggle between telecommunications and VAT
Understanding is half the battle, says PwC's Maher ElAawar.