strategy

Why the GCC's 5G opportunity is wasted without stellar customer service
Once every operator offers 5G, your competitiveness will only be as good as your customer satisfaction rates, says Avaya's Faten Halabi.
Embracing chaotic innovation
Kara Sprague, SVP and GM for application services at F5 Networks, discusses.
The modern customer is connected - are we prepared?
Organisations must learn how to best serve their modern customers, writes Haidi Nossair, marketing director for the Middle East, Turkey and Africa at Dell EMC.
How to fast-track your brand - and why it matters
Benjamin Siggers founders James Siggers and Matthew Benjamin discuss.
Diving into the critical factors for successful transformation
For tech businesses to take control of their own destinies, there are a few things that need to be done before taking the plunge, says Nexign's Ahmad Sayed.
Why data analysis is the layer cake of customer experience
In a competitive marketplace, telcos are at the forefront of a revolution – using customer data as a way to delight those very same customers with a great experience. Shukri Dabaghi, VP for the Middle East and Eastern Europe at SAS, discusses how telcos can not only build their data ‘cake’, but eat it, too.
Inside Etisalat and Sage's alliance
Brand View: With the partnership, Etisalat's SMB customers can now subscribe to Sage Business Cloud Accounting, which was accredited by the UAE Federal Tax Authority earlier in March.
Coming to Dubai: Crypto giant Ripple
Senior Ripple executive says Middle East is important as a new market for the company.