Zain Bahrain has launched a new chatbot to provide smart customer service.
The ‘zBot' utilises AI and natural language processing (NLP) to provide a new interactive customer service channel.
The chatbot will be available on Zain Bahrain's website and mobile application, with service in English. It will be able to field enquiries regarding most common customer service requests, with completely automated services.
Shaikh Ahmed bin Ali Al Khalifa, Zain Bahrain chairperson, said: "We are witnessing growing adoption across our digital channels in general and specifically the mobile application and live chat service, and thus we came up with this new addition to continue delivering superior customer experience.
"zBot is a technologically advanced interactive customer care service which responds to the customers' inquiries in a reliable and fast manner. Zain Bahrain is fully committed to continue its efforts in enriching our customer experience, offering them alternative solutions and platforms to fully service their needs and upscale their satisfaction rates and customer experience," Shaikh Ahmed added.