Orange Egypt improves QoE with Openwave Mobility’s NFV-based traffic management

Openwave Mobility’s traffic management solutions enable transparent classification of encrypted traffic flows to balance picture and playback video quality in real time.
It is more important than ever to have the right solutions in place to provide smoother video streaming and improved internet browsing, says Orange Egypt CTO, Hisham Siblini.
It is more important than ever to have the right solutions in place to provide smoother video streaming and improved internet browsing, says Orange Egypt CTO, Hisham Siblini.

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Orange Egypt has selected Openwave Mobility’s NFV-based traffic management solutions to revamp its Quality of Experience (QoE) for mobile subscribers. Openwave Mobility’s strategic SI partner is Eventum IT Solutions and the two have worked closely to support Orange Egypt.

“At Orange Egypt we embrace innovation, especially when it can deliver consistently outstanding subscriber experiences,” said Hisham Siblini, CTO, Orange Egypt. “It is more important than ever to have the right solutions in place to provide smoother video streaming and improved internet browsing. Our network has seen a major spike in mobile data usage, so we needed a way to handle the different types of traffic. 

“Openwave Mobility’s solution enables us to optimise our live streaming data, regardless of whether it is encrypted or not, which ultimately delivers a seamless experience for our subscribers.”

Indranil Chatterjee, SVP of products, sales and marketing of Openwave Mobility said: “Our exclusive survey in the Middle East found that video buffering is a major frustration, causing subscribers to abandon a video within just six seconds — and potentially driving them into the arms of competing mobile operators. By deploying Openwave Mobility’s technology, Orange Egypt is future-proofed and better equipped to manage the rising levels of encrypted video traffic and deliver outstanding QoE for subscribers.”

According to industry estimates, mobile data in the region is expected to grow at a CAGR of 65 percent over the next five years. Subscribers in the Middle East also reflect the overall global trend for sharing and streaming mobile videos. Additionally, the resolution quality of videos has increased with around 38 percent of all mobile video traffic now being HD.

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