XTOUCH gears for market expansion with new launch

Company is paving the way for global market expansion with the launch of its e-commerce platform and new flagship smartphone XTOUCH X with convenient power bank wireless charger
"We have developed an end-to-end ecosystem with our brand owned e-commerce site that eases the payment method," says Chen.
"We have developed an end-to-end ecosystem with our brand owned e-commerce site that eases the payment method," says Chen.


XTOUCH, the Dubai headquartered consumer electronics brand has launched its smartphone XTOUCH X and e-commerce solution.

Launched first in the UAE, the new flagship smartphone is available in full gift and standard package options.

The package includes XTOUCH X smartphone, wireless sports earphones and a convenient power bank wireless charger. The company has also launched an e-Commerce platform which provides special offers, including free shipping and repair service and as a first in the mobile category the solution enables payment in instalments to targeted customers and is facilitated directly by the company.

XTOUCH X Gift Pack

The 5.8-inch full screen XTOUCH X has a streamlined body and shining finish with 2.8D curved edges, slim bezel and metal frame. The fingerprint button located at the back of the phone enables a quick unlock in only 0.3s.

The 8MP back camera built-in SONY chipset is suited for various lighting conditions.

The device runs on Android 7.0 OS, and is powered by the MediaTek MT6737T Quad-core chipset which enhances multimedia, display and photography experience and provides faster 4G network. It comes with 2GB RAM & 16GB ROM that is expandable up to 128GB storage.

“Mobile phones are an essential part of people’s daily life and customers are clearly being provided with enhanced smartphone features on a regular basis. We are aware of the constant changing environment and strive to deliver products that are a strong combination of smartphone advantages but at a convenient price point,” said Tim Chen, founder and managing director, XTOUCH. 

“This is possible as we strategically utilise our innovations in hardware design to ensure that we have our customer’s perspective at the forefront.”

XTOUCH has been operational for over five years in the Middle East and has sold over 3 million units since then. XTOUCH is paving the way for market expansion with its e-commerce platform. 

“e-Commerce is one of the fastest growing business verticals with a multitude of products now available online in the UAE. A contributor to this trend is the logistical support that the country provides. However, there is a huge challenge in payment solution options where data indicates that under 40% of transaction in the UAE are card-based. Likewise, customers also face the backlash of slow after sales service,” Chen added.

“Riding on this background we have developed an end-to-end ecosystem with our brand owned e-commerce site that eases the payment method as well as ensures quick response time to customer services.”

XTOUCH X is now available in the UAE in two colour options, black and white and retails at Carrefour and online from xtouchdevice.com. The gift package is priced at AED 819 and the standard package at AED 699 including VAT.

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