A naturally growing audience is a welcome result for any owner of streaming services. Preferably the growth is predictable and manageable. On the other hand, it can be detrimental when such growth is out of control and leads to unexpected resource drains. Such spikes in demand can downgrade the quality of service, which can result in service interruptions, which in turn diminishes the user experience. There are solutions on the market which manage media content streams without straining the delivery infrastructure.
For internet broadcasters media content is king, thus delivery quality is a critical parameter. Media formats are evolving constantly, adapting to new delivery channels, which are in turn evolving as well. Often media formats evolve more rapidly than delivery channels, with new and complex media formats challenging the broadcasters, who are always striving to grow and retain their audiences.
Therefore, broadcasting executives are constantly thinking about how to achieve unparalleled global reach, improved scale, and higher viewing quality, while at the same time significantly reducing the operational expenses associated with running their online video platform.
Clearly, the cost of the broadcasting infrastructure is one of the largest operating costs for any internet broadcaster. And foremost is the cost of content delivery services (or networks - CDNs), and, therefore, of the resulting traffic, which increases exponentially as the video stream quality (bitrate) increases.
Each online video streaming website and application is faced with the same challenge – how to deliver substantial traffic to every user with the highest quality at the best price. In general, there are two ways to achieve that: either to build in-house data-centers and manage the connection with ISPs or to use third-party Content Delivery Networks (CDN).
Today the majority of media companies that supply Internet broadcasting services for video streaming to end users employ standard CDNs (Content Delivery Network), which have a number of obvious restrictions of scale: decreases in quality during spikes in usage, limited capacity and high costs of growth. Huge numbers of users is a both a blessing and a problem. Despite the obvious benefits of audience growth, Live Streaming participants are faced with problems of image quality degradation, frame freezing and glitching, and CDN performance slumps during demand spikes.
However, there is already a solution that allows converting a huge number of online viewers into an advantage and a reason for ensuring a stable and completely balanced delivery channel. All users who participate in a network “organically guarantee" the capacity of the whole delivery network, increasing it when demand grows. Thus, a distributed P2P network becomes a pledge and guarantee of high quality video delivery through a decentralized or peer-to-peer network, no matter how large the audience.
Today this solution already works on hundreds of thousands of devices every day. Online TV and Video Streaming services that purchase this type of service save money on traffic delivery, handle spikes during major events and maintain a high-quality level of service. This type of service delivers video streams to end users through a P2P-distribution layered over the broadcaster's existing CDN topology, that is built in real-time as the network of simultaneous consuming browsers and devices grows.