Zain chooses Genie to optimise network peering and increase ARPU

Service subscribers can enjoy GenieATM's values of monitoring and protecting their networks at an affordable subscription fee, while Zain can monetise a powerful service to increase its average revenue per user.
Kassab : “We have full confidence in GenieATM’s proven track-record to be an effective and cost-efficient way to protect Zain’s operating companies’ network infrastructures."
Kassab : “We have full confidence in GenieATM’s proven track-record to be an effective and cost-efficient way to protect Zain’s operating companies’ network infrastructures."

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Zain Group has chosen Genie Networks to optimise its network peering as well as delivering cybersecurity service to its operating companies and enterprise customers.

GenieATM is used to aid the decision-making progress with its rich peering and BGP analysis reports. It assists engineers to identify best peering candidates and also offers a crucial reference for monitoring existing peering performance and optimising its network routing.

GenieATM also embeds a robust DDoS detection engine which helps secure Zain’s network. Recently, Zain has further expanded its service in providing DDoS mitigation service for its enterprise customers.

Henri Kassab, MD, International, wholesale and roaming of Zain Group said: “The reports generated from GenieATM have contributed for making well informed decisions for traffic management and optimising the traffic between various peers directly reflecting on the quality of service provided to our end users.”

Kassab added: “We have full confidence in GenieATM’s proven track-record to be an effective and cost-efficient way to protect Zain’s operating companies’ network infrastructures while at the same time providing an additional form of cybersecurity for our enterprise customers. These are vital elements in supporting Zain’s transformation efforts in becoming an integrated digital lifestyle operator.”

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