Honor launches the Honor 10, its flagship model for 2018

Unrivalled smartphone AI photography and exquisite Aurora Glass design
Honor has launched its flagship smartphone model for 2018.
Honor has launched its flagship smartphone model for 2018.

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Honor has launched its flagship smartphone of 2018 in the UAE. The Honor 10 phone is designed to bring to life the concept of Beauty in AI.

The phone features two innovations, the first is the advanced AI 2.0 technology, applied chiefly to the smartphone’s dual-lens camera. Second is the Honor 10 CMF design, a 3D glass back with a nano-scale optical coating composed of 15 layers of colour. The Honor 10 will be available on 22 May at AED 1699 at retail stores and honor’s UAE website.

“Before 2016, most phones came in just three colours: black, white and gold. Honor introduced Phantom Blue in 2016, Phantom Grey in 2017, and now the exquisite Aurora, a true breakthrough in smartphone design,” said Chris Sun Baigong, Vice President of Honor in the Middle East and Africa. “We believe the recipe of success is simple – give consumers a really good product! That’s what we work hard for everyday at honor. But, we don’t just stop at making a good product. We want to co-create a new lifestyle with young people worldwide. We listen to them, we bounce ideas around with them, and we cheer for them. They are our inspiration.”

Honor continues to lead the industry in its home market as the No. 1 smartphone e-brand in China, while expanding rapidly overseas. The brand has achieved 100% growth in overseas markets since its inception.

Key Features of Honor 10

AI 2.0 Camera
24MP + 16MP rear camera

Honor 10 24MP+16MP dual-lens AI camera was developed and supported by the NPU processor in the AI chipset with built-in NPU, which means it recognises 500+ scenarios in 22 categories in real-time. It can pinpoint the outlines of various surrounding objects, like the sky, plants, people or even a waterfall, and identify their locations instantly.

This feature is supported by the industry-first Semantic Image Segmentation technology, which allows Honor 10 to identify multiple objects in one single image. It is here where Honor 10 really stands out from the crowd. These industry-first Honor 10 features apply scene-specific parameters to each photo in real-time when taking a picture, making every photo you take a professional shot with just one click.

24MP front camera
Not only is the rear camera supported by AI 2.0 technology, Honor 10’s 24MP front camera is your intelligent selfie companion. It supports 3D face recognition, optimises facial details and detects over a hundred facial points to pixel-level accuracy.

Honor 10’s front camera also supports studio lighting effects with a range of lighting conditions. The advanced and precise facial recognition ensures an accurate wide aperture, and captures subtle features of everyone’s face, even in a ‘groufie’ shot.

Avant-garde design
The process taken to achieve the Honor 10’s minimalist finish wasn’t simple, it was a result of the world-class industrial techniques and sophisticated engineering processes, which required the utmost precision and delicacy. Honor 10’s glass design is made with 15 layers of 3D glass on the back, and this design reveals a colorful radiance from every angle, in natural light and shade.

Chic and stylish colors designed by The Paris Aesthetics Center
Immersed in art history and the digital world, Honor 10 brings a stunning combination of colors to consumers – the Phantom Blue and Phantom Green. These two colours were created at The Paris Aesthetics Center, where the creativity and enthusiasm of Honor engineers and designers came to life.

Trendy characters all-in-one: Honor FullView and Ultrasonic Fingerprint Sensor Under the Glass
Honor 10 has the ultrasonic fingerprint sensor under the glass, and a 5.84-inch FullView FHD+ screen with a 19:9 bezel-less display and 86% screen-to-body ratio.

Upgraded and Intimate Experience
Honor 10 is powered by an independently built-in NPU processor. The 4GB RAM and 128GB ROM storage gives sufficient space to stock all your exciting moments recorded in galleries, apps and files. Honor 10 also comes with Honor Super Charge 5V/4.5A with the 3,400 mAh (typical value) battery, which can recharge 50% of power within 25 minutes.

Honor 10 is based on the latest EMUI 8.1, which represents an overall upgrade in software function and capability, and particularly features the Easy Talk function which reduces background noise in a windy environment when you’re talking hands-free on the road, and it also increases the volume of whispering for quiet conversations.

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